Branded Cycling Apparel

Client & Challenge
Optogama, a high-tech laser manufacturer, wanted to strengthen its team identity and visibility during the Vilnius Velomarathon. The goal was to create branded cycling apparel that employees would proudly wear not only at the event but also on personal rides. The challenge was to design something sleek and modern—representing the brand without being overly loud or promotional.

Our Approach
We focused on combining minimalist design principles with subtle branding elements. The design emphasized clean lines, sharp contrasts, and discreet placement of the Optogama logo and tagline. The apparel needed to feel premium, sporty, and stylish, aligning with the professional yet innovative image of the company.

Execution
- Designed a modern cycling kit (jersey & shorts) featuring Optogama’s colors and brand elements.
- Balanced sportive aesthetics with corporate identity, ensuring the apparel stood out while remaining wearable beyond official events.
- Collaborated closely with the client to refine placement of logos and ensure both visibility and elegance.

Results & Impact
The final apparel was a success:
- Optogama’s team had a unified, professional look during the Velomarathon.
- Employees appreciated the design’s versatility, using it for personal cycling trips as well.
- The apparel served as a mobile brand ambassador, subtly promoting Optogama in sports and leisure environments.