The V SPA – Brand Concept & Identity

Client & Challenge
Vilnius Grand Resort was opening a new luxury wellness center within its resort complex and needed a complete brand identity from the ground up. The challenge was to create a distinctive concept that conveyed luxury, wellness, and rejuvenation, while integrating seamlessly with the resort’s premium positioning.

Our Approach
We developed a holistic brand concept that included the creation of the name The V SPA, visual identity, and a full set of branded assets. The strategy focused on translating the values of serenity, exclusivity, and modern luxury into a coherent design system for both physical spaces and digital platforms.

Execution
- Created the brand name “The V SPA”, capturing vitality, elegance, and connection to Vilnius Grand Resort.
- Designed a logo and visual identity with refined typography and calming color palettes to reflect the spa’s philosophy.
- Compiled a comprehensive brandbook with guidelines for visual style, tone of voice, and brand application
- Designed an internal signage system that elevated the customer journey within the spa building.
- Delivered all corporate marketing materials, both printed (brochures, stationery, packaging) and digital (online visuals, promotional assets, social media presence).

Results & Impact
- A complete brand launch package that established The V SPA as a luxury wellness destination from day one.
- Seamless alignment of physical and digital touchpoints, creating a consistent and premium brand experience.
- Strengthened Vilnius Grand Resort’s market positioning with a world-class wellness brand identity ready for international recognition.