Optogama & 4Lasers – B2B Social Media Management

Client & Challenge
Optogama and its subsidiary 4Lasers.com sought to strengthen their B2B presence on social media, with LinkedIn as the primary channel. The challenge was to manage two distinct company profiles—Optogama as a high-tech laser manufacturer and 4Lasers as a laser optics supplier—while ensuring professional consistency and tailored messaging for each audience.

Our Approach
We developed a comprehensive social media management strategy centered on LinkedIn, designed to position both brands as thought leaders in the photonics industry. The focus was on creating structured, engaging content that highlighted expertise, innovation, and trustworthiness in international B2B markets.

Execution
- Managed and curated LinkedIn company pages for Optogama and 4Lasers.
- Planned and published B2B-focused content: product introductions, event highlights, industry insights, and employee branding.
- Ensured visual and messaging consistency across posts for both brands.
- Monitored analytics to optimize engagement, visibility, and reach.

Results & Impact
- Significantly enhanced both companies’ B2B visibility on LinkedIn.
- Built stronger connections with industry professionals, clients, and potential partners.
- Established a cohesive and credible online presence, reinforcing each brand’s leadership in photonics and laser technologies.