Google Ads for International Markets

Client & Challenge
Masia Cabellut, a Spanish luxury vineyard and exclusive events destination, wanted to strengthen its online presence in international markets. The challenge was to reach affluent audiences looking for exceptional wines and premium wedding or corporate event locations abroad.

Our Approach
We developed a targeted Google Ads strategy tailored to Masia Cabellut’s positioning as a silent luxury brand. The focus was on reaching international markets with ads that emphasized the vineyard’s exclusivity, elegance, and unique experiences.

Execution
- Designed and managed Google Ads campaigns for multiple countries.
- Crafted ad copy and visuals, highlighting key selling points: silent luxury, authenticity, exclusivity, and destination appeal.
- Structured campaigns around distinct audience segments: wine lovers, destination wedding seekers, and event planners.
- Optimized targeting, keywords, and ad performance for maximum visibility and conversion efficiency.

Results & Impact
- Masia Cabellut achieved a stronger online appearance across international markets.
- Increased brand awareness among target audiences, generating qualified inquiries for events and wine sales.
- Built a scalable paid ads strategy that supports the vineyard’s long-term growth and positioning as a world-class luxury destination.